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eBook details

• Title: Enabling Public Diplomacy Field Officers to Do Their Jobs (Viewpoint Essay)
• Author : American Diplomacy
• Release Date : January 14, 2009
• Genre: Politics & Current Events,Books,
• Pages : * pages
• Size : 70 KB

Description

Editor's Note: A retired Ambassador who has held a number of important positions in public diplomacy in the Middle East speaks out about what he sees as serious deficiencies in the current structure of public diplomacy in the State Department. In particular he believes that public diplomacy's field operations are important and must be strengthened. Within the constraints of political and fiscal realities, Ambassador Rugh proposes some solutions that can be accomplished relatively easily and quickly.--Ed. The many studies recommending public diplomacy reform have paid little attention to how public diplomacy is carried out at field posts around the world. The USIA-State merger has hampered public diplomacy field operation effectiveness because assumptions behind the merger over-emphasized the similarities between traditional diplomacy and public diplomacy which is a specialized profession requiring a separate set of skills. Those skills are learned primarily through on the job training, and proficiency grows with experience. While every Foreign Service Officer should understand public diplomacy and support it that does not mean every FSO needs a PD assignment. Public diplomacy positions at embassies above entry level should be filled by PD cone officers to ensure effectiveness at post. Moreover, PAOs at every embassy need more local authority to manage their programs. They also need a more efficient backup system in Washington, and that can best be provided by creating a new Bureau for Public Diplomacy Field Operations staffed by experienced PD professionals. This restructuring proposal is fairly simple because it could be accomplished within the State Department.

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